IEEE

Logo Redesign and Brand Guide Concpet

The logo and the style guide were designed to reflect the formal feel of the Institute of Electrical and Electronics Engineers(IEEE) itself. The logo is created based on a grid, which reflects the company’s scientific and mathematical feel. All squares that form the logo are equal and the different tints of the blue color are used as a solution for displaying the three letters “E” in the company’s acronym.

The style guide manual shows the uses and misuses of the logo, the brand colors and the fonts to be used in other collaterals.

Tools Photoshop, Illustrator, inDesign
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